Marketing communication is all about understanding this one simple concept!☝️
.
.
.
It is not about simplifying analytics and data.🙅♀️
Also, it is not about inducing creativity in communication.🙅
But,
The one who communicates by focussing on what exact goal that he/she want to achieve with their marketing efforts!💯
The name of the art is called “Call-to-action”! 🤝
Most of the well-versed websites and landing pages out there are missing out on this one critical element.🧐
It is assuming that customers would magically read their minds and get to know what exactly they want.🤷
Nope,
you need to communicate clearly on what exact action potential customers have to take.💡
It can be anything
– Becoming a lead,
– Downloading your ebook,
– Purchase your product/service,
– Spreading your business vision and purpose with other people.
Just highlighting and placing the CTA button throughout your website/landing page make wonders! 🎉👌
Remember the “Ask and Receive” formula before you start your communication!
Cheers!
