Why Digital Marketing Alone Doesn’t Work in Ecommerce?- Omnichannel Marketing Strategy

Disclaimer– Don’t skip!! You might have heard more jargon about Omnichannel Marketing methods, this article is not another buzzword among those.

Selling online is the one critical skill of this decade, but what are all the challenges?

#1. The sudden downfall of the traffic platforms, best example #Facebook ios 14 updates, #Tiktok ban in India.

#2. Your potential customers might bounce from your business to your competitors’ due to the transparency in the online space. A price war is not the solution.

The omnichannel approach is the sweet spot, seamless integration of various online and offline channel touchpoints to grow a brand consistently and delight the customers in all forms.

Here is the list of methods categorized based on the user behaviors in Asian countries like India for D2C brands.

#1. Whatsapp API+Chatbots– “Personalised conversation” in scale makes communication much better, Imagine how it would be if your brand could communicate one to one on a scale with all your customers. 

#2. App Marketing– Mobile devices are responsible for 73% of online purchases, a sweet spot for D2C brands. Apps allow you to acquire customers and engage them with your brand, it drives word of mouth and reduces remarketing costs drastically.

#3. Brick and Mortar stores– Local commerce is another sweet spot, it improves customer experience with quick delivery, hassle-free returns, and drastically reduces the shipping cost. Touch and feel shopping experience will never dim its shine.

#4. Sales/Tele-calling team– Gives a sense of support to the customers, shall be implemented by the following methods.

Method-1: Order confirmation.
Method-2: A/B cart, payment issues resolving.
Method-3: Communicating the launching offers.
Method-4: After-purchase feedback calls to understand the user problems for upselling.

Thanks for reading.

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